I haven't read this book but the editorial comments are interesting. Apparently the author claims that a great company can fail even if it follows sound business practices, takes care of it's customers and invests in new technology because of disruptive technologies. In other words, innovators have a dilemma. They can focus on their current customers or their future customers. The claim is that often focusing on one leaves out the other. The solution is to create a seperate subsidiary that focuses exclusively on emerging markets and unorthodox customer base.
Interesting to think about this and the church. I think we are getting much closer to the point were we become completely out of touch with the future church because we are so focused on the needs of the present church.
Innovator's Dilemma
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